The Radio Impact® process starts with the thorough investigation of the client's products (and/or) services, and the client's existing and potential markets.  It then courses through concept development, copy writing, and finding the right voice-over talent for each spot's specific characterization requirements.  Radio Impact® typically includes original music, sometimes with vocalists, sometimes not.  It features the highest fidelity audio recording and editing.  Next, the final mixes are treated with unprecedented care, and go through an audio process designed to make the resulting radio ad perceptibly superior to other spots.  Finally, the process is specific in what types of radio formats the client would be best suited. Please visit our audio samples page for examples.

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[ last updated 060607 ]