Instagram.

Facebook.

Twitter.

LinkedIn.

YouTube.

Google+.

Pinterest.

Wordpress.

Our current world is awash in online channel distribution possibilities. In addition to the well known avenues, there are a vast number of providers who segue media into the primary channels... Knod.es, Moon Toast, BandCamp, Nimbit, Vimeo, and on and on and on. And then there's the exponential growth of portable channels, such as touch pads and smart phones.

If there's one standard that has been proven, it's "Moore's Law", a reasonably well known statement by Gordon Moore, founder of Intel, the world's largest producer of computer microprocessors. In a nutshell, Moore states that available computing power will double about every 24 months. To quote the article from Wikipedia®:

Moore's law describes a long-term trend in the history of computing hardware. The number of transistors that can be placed inexpensively on an integrated circuit doubles approximately every two years. This trend has continued for more than half a century and is expected to continue until 2015 or 2020 or later. The capabilities of many digital electronic devices are strongly linked to Moore's law: processing speed, memory capacity, sensors and even the number and size of pixels in digital cameras. All of these are improving at (roughly) exponential rates as well (see Other formulations and similar laws). This exponential improvement has dramatically enhanced the impact of digital electronics in nearly every segment of the world economy. Moore's law describes a driving force of technological and social change in the late 20th and early 21st centuries

Adding to Moore's law is the very real and ongoing phenomenon of "convergence" or the cross-platform transportability of data and communication channels. Microsoft, Google and Apple are all about convergence, though for the next ten years, I'd throw my hat toward Microsoft. With Windows 10 taking hold along with the exponential growth and downward pricing pressure of touch screen based computers, it shines a hard-to-miss signal to what's ahead.

What I provide, due to my constant swimming in content creation, engineering, research and development streams, is a wider view point of how to exploit media channels, and to maximize a client's benefit from them. A very large part of any media channel campaign relies on having superior content... materials that are well thought out, appropriate and most importantly, accurate.

The Internet with all its avenues has been touted as "a great leveler"... allowing anyone the opportunity to be seen by a connected world. Though this is true in theory, it is rarely true in practice. Getting noticed requires a lot of preparation and execution; and it all begins with a thorough conversation.

(Twitter collage at left courtesy of artensoft.com)

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